Herald-Mail Bridal Expo helps those planning nuptials
Weddings are one of the few events in life for which people tend to pull out all the stops, go the extra mile and attend to every detail in hopes of an ideal experience.
The bride and groom are pampered, celebrated and recorded in photographs to help them remember the day for years to come.
Herald-Mail Media and Potomac Bridals will offer a wedding day planning and pre-pampering of sorts from 11 a.m. to 4 p.m. Sunday, Jan. 14, at a free, new and unique Bridal Expo.
Herald-Mail Media advertising director Brittney Hamilton said in past years, the company hosted a Bridal Expo at Valley Mall. This year, the event will be held at the PressRoom.
“We have the space here and we do weddings, so we are trying to utilize the PressRoom,” Hamilton said. “We will be able to give people an idea what it can look like decorated for a wedding. This is our first year doing the show at the PressRoom so we are super excited.”
Attendees of the show will get a swag bag and those older than 21 will receive a free mimosa, a perk that was not an option at the show’s former venue.
“Of course, at the mall, we couldn’t serve alcohol, so that’s a new twist,” Hamilton said.
Also new to the show is a giveaway of more than $2,000 in cash prizes. Four $500 packages will be awarded to brides, who can spend their gifts with Bridal Expo vendors for their weddings. The drawing for packages will take place at 3 p.m. Other prizes will be given out through the day, Hamilton said.
The expo will feature a fashion show at 1 p.m.
“Potomac Bridals will be our fashion show vendor,” she said. “It’s kind of nice to branch out to different local businesses.”
At past expos, she said, vendors were connected to the facility. Using their own space allowed Herald-Mail Media the freedom to partner with other vendors of its choosing.
“We will have 45 vendors. When we were at the mall, we had more than 100 vendors spread out throughout the mall,” she said. “This year, we limited it to three vendors per category – three cake decorators, three deejays. It’s a pretty exclusive group and the vendors don’t have to compete with so many different competitors.”
The PressRoom event facility at The Herald-Mail was formerly home to a three-story, 273-ton press. During 2011, the printing of The Herald-Mail newspaper was outsourced, and the 7,000 square-foot space was renovated for events, such as weddings, receptions, corporate meetings, and seminars. The PressRoom offers an indoor space with a balcony, a large outdoor, sunken courtyard, flexible seating, full ADA compliance, and 175-space parking lot.
Hamilton said Bridal Expo attendees will be able to shop around, ask questions, and receive more one-on-one time with vendors without dealing with mall foot traffic.
“It’s also better for our vendors because people are registered. They are not passersby at the mall who are just stopping to take free samples,” she said. “It’s a more solid, targeted, legitimate group of people coming through.”
Bella Salon is providing attendees with a wine glass with the Bella logo, Hamilton said.
“They’ll get a wine glass, they get goodies in a swag bag. We will be auctioning off a wedding at the PressRoom as one of the grand prizes, giving away cash prizes,” she said. “Yeah. It should be a good day.”
More than 500 people are registered for the event. Though admission is free, organizers strongly recommend reservations. Call Kim at 301-791-7091 or email email@example.com.