A sweet celebration of the new year with Donut Drop
HighRock presents the Middletown Valley Bank Krumpe's Donut Drop, which has become the place to be in downtown Hagerstown on New Year's Eve.
So much so that Melissa Fountain, events and social media strategist with HighRock, said "it has become what we call 'Make This Your Family Tradition.'"
All the action of the Krump's Do-Nut Drop takes place Public Square and surrounding areas in downtown Hagerstown.
"It's a family-friendly event," Fountain said. "We want families to come out. We want them to bring their kids."
The event kicks off at 5 p.m. with the Sprint Kids Zone inside Bridge of Life and Hagerstown Fire Department, both on South Potomac Street. The kids area goes to 6:30 p.m.
New to this year is live music at 5:30 p.m.
"I'm really excited because this is something we've been thinking about for a couple years, and we thought Staff Infection would be a great addition to the event," she said. "The band is made up of local teachers and principals from local Washington County schools. We bring a lot of kids out to this event when they can look up on the stage and see their principal playing, its' a really neat feeling for them."
Also new this year is a Warm Weather Clothing Drive to benefit Children in Need of Washington County, which is hosed by Mid-Atlantic Sprint.
Bring an item (jacket, hat, gloves, scarf, mittens, warm socks) for children of all ages. Drop off at the designated Sprint trucks during the Krumpe's Donut Drop and be registered to win a Leitersburg Cinemas Golden Ticket, which equals unlimited movies, soda and popcorn for you and a guest for an entire year.
At 6 p.m. on the square is when the goodies comes out. There will be hot chocolate, and free hot coffee provided by AC&T, and, of course, free Krumpe's Do-Nuts.
"They work all day to get enough doughnuts so that each of our 7,000 guests can each get a doughnut," Fountain said of Krumpe's.
Everyone wants a doughnut but for past events that meant lines were crossed. This year, instead of putting a doughnut truck at each corner, the trucks will be moved to West Washington Street.
"The lines will face the opposite way toward the courthouse so that people can get their doughnuts and then come straight into the square," she said.
Then at 6:59 p.m. the large Krumpe's Do-Nut drops from the clock tower on Public Square into a "hot" cup of AC&T coffee. And then the sky will be lit up with fireworks.
Fountain said Staff Infection will continue to play throughout the fireworks and — also a first — will continue to play for an additional 30 minutes.
With the Do-Nut Drop hitting its first milestone, Fountain said she loves how it has gotten bigger, but in many ways has stayed the same.
"I like how the event grows, but I like how it still stays local," she said. "Krumpe's is an icon here in the Hagerstown area, it gets a lot of national attention on its own but adding them into an event like this where people can come out — residents are proud that their hometown brings in 7,000 people, brings in national media into Hagerstown, into Washington County."
As for the next five years, Fountain jokingly said there's no way to push back the buildings to make any more room. They do remove the Christmas tree in Public Square before the event to help make viewing the doughnut easier.
But for her, the most important aspect is that it's an event as gift to the community.
"We can continue at no charge to have an early, fun evening and a safe event," she said.
If you go ...
WHAT: HighRock presents the Middletown Valley Bank Krumpe's Donut Drop
WHEN: 5 to 7 p.m. Sunday, Dec. 31
WHERE: Public Square, downtown Hagerstown
CONTACT: Go to HighRockStudios.com/2018donutdrop
MORE: Visit HighRock on Facebook @HighRockStudios and say you're "Going" to the Donut Drop event to receive event updates.